Product & Design Leader · Conversational AI

Roman Bercot

Clarity in the chaos.

I turn scattered ideas into something clear, human, and useful — seeing the connections other people miss and helping teams find alignment when the path isn’t obvious.

RB Portrait of Roman Bercot

The work

Designing how people and AI work together.

I lead the design of human and AI collaboration at ServiceNow, shaping what it means for a person and an AI to actually work together inside a shared conversation — what the AI should do, what stays with the human, and how the whole thing feels clear, trustworthy, and worth coming back to.

My bar is consumer-grade and AI-native: an experience that feels obvious, fast, and polished — not enterprise software with a chat box glued on. I’m most useful in the early, messy part of that work — framing the problem, shaping the mental model, and building prototypes real enough that a decision becomes unavoidable. Earlier, I led design and research at Experian.

I do my best work in high-trust environments with real stakes and room to move — where ideas can come to life without waiting for permission. I care about meaningful impact over output, and about building things that are true, not just impressive.


On the mic

Conversations about the humanity behind the technology.

Current

Socially Conscious AI

A running conversation about building AI that respects the people it’s built for. I co-host with Valencio Cardoso, digging into the ethics — and the humanity — behind the technology.

Earlier show

UX Like Us

An earlier show on design, craft, and the people doing the work — where a lot of these threads first started coming together.